While many retailers spend 80% of their acquisition budget on Google Shopping, monetisation tests are accelerating on ChatGPT, Perplexity, and Gemini. How much of the budget will they absorb tomorrow? What monetisation schemes are emerging? In this report, we compiled the current initiatives of the various LLMs, with insights from Romain Sananes (AI Builders), Richard Strul (Resoneo), Lawrence Taylor (Retail4brands) and Benjamin Tannenbaum (Aiso).
With ChatGPT having just launched Atlas web browser, capable of opening pages to respond to queries, analysing content, and conducting complex searches, the race to monetise AI search engines is heating up. At Perplexity (2024 revenue: 34 million dollars, ARR of 200 million dollars in September 2025), this began in November 2024 with the opening of a “merchant center.” Advertising experiments took the form of “chat-vertising”: alongside the AI-generated responses, questions and answers...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.