AI Search : YouTube citations climb to 40%, Reddit falls to 20%

An article by Morgane Monteiro

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Publication

4 March 2026 à 10h33

Updated on 9 March 2026 à 14h46

Reading time

2 minutes

Publication: 4 March 2026 à 10h33, Updated on 9 March 2026 à 14h46

Reading time: 2 minutes

While Reddit once dominated the sources cited by AIs, YouTube videos are now winning over LLMs. Here's why.

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

4 March 2026 à 10h33

Updated on 9 March 2026 à 14h46

Reading time

2 minutes

Publication: 4 March 2026 à 10h33, Updated on 9 March 2026 à 14h46

Reading time: 2 minutes

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In 2026, video is set to become even more important in GEO strategies, as YouTube has now overtaked Reddit as the primary source cited by LLMs, such as ChatGPT, Perplexity, Claude, etc. Last year, US GEO start-up Goodie AI analysed 6.1 million responses generated by LLMs.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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