In the automotive sector, where purchasing can be anxiety-inducing for shoppers, Carter-Cash (a Mobivia subsidiary) is multiplying initiatives to strengthen customer trust and ease purchasing power challenges. The spare parts retailer is about to launch a new BNPL payment method and increases investments in a human-operated customer centre. Insights from Alexandre Douchez, Commercial and Digital Director.
Carter-Cash is an omnichannel discounter that competes with pure players such as Mister Auto, Oscaro and Autodoc. In terms of positioning, what sets you apart?
We are a discount retailer, with low prices all year round and a promise of “Driving for Less”. While Midas stores are located in city centres and Norauto are near shopping centres, Carter-Cash is located in suburban areas. Our 2025 revenue, which remains confidential, is growing strongly, allowing us to open new stores (100 to date). Cur
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Article authors
Sophie Baqué
Chief Editor of mind Retail