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In the U.S.A., Amazon (retail sales: US$374 billion in 2021, up 17%, out of a total of US$470 billion) represents 8% to 10% of the retail market, equivalent to Walmart. According to the WSJ, since January 2022, Amazon reduced private label items (the item shows more than 50% off) and reduced orders for large quantities.
With 45 own brands including Amazon Basics, Goodthreads or Solimo, Amazon had 243,000 products in many categories in 2020. After a strategic review, it kep
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