Average basket rising with digital transformation at Value Retail

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22 October 2021 à 14h42

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Publication: 22 October 2021 à 14h42

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“There is no return to normal” in the sector of outlet centres, said Scott Malkin, Founder of Value Retail (11 outlet centres in Europe and China). However, the company sees some resilience following the Covid-19 health crisis.

Whilst its outlet centres were traditionally visited by international tourists (prior to 2020, Bicester Village was the 2nd most visited U.K. location for Chinese visitors), Value Retail is now focusing on local customers, with encouraging conversion rates from

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