On the website, mobile payment is growing. It now represents 30% of transactions, compared with 25% in 2024. We integrated Apple Pay and Google Pay 2 years ago via Adyen, and adoption is clearly increasing. By the end of October 2025, these wallets represented 36.5% of e-commerce payments, compared with 32.3% at the end of 2024. However, PayPal is declining. It now accounts for 17.2% of payments, compared with 23% in 2024. This payment method was long considered essential, but today we are questioning relevance as adoption is slowing at a high cost. The commission for PayPal exceeds 1%, compared with 0.6% to 0.7% for wallets via Adyen. Perhaps one day we will do without PayPal, but for now, nothing has been decided.
Yes, we introduced with Scalapay a three-instalment payment option with no fees starting from €120 in purchases, to address two key objectives.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.