Beaumanoir focuses on conversational commerce

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Publication

16 June 2017 à 10h04

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 16 June 2017 à 10h04, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

Add mind Retail to your sources

Publication

16 June 2017 à 10h04

Updated on 10 May 2019 à 17h46

Reading time

2 minutes

Publication: 16 June 2017 à 10h04, Updated on 10 May 2019 à 17h46

Reading time: 2 minutes

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According to Briac Ledur, Data and CRM Director and CRM of Beaumanoir fashion group(2,800 stores in 30 countries, data to December 2016), retailers have about 30 times more data to deal with when they study an online browsing online behavior than when they study an in-store buying behaviour.

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