Although Black Friday for 2023 failed to attract new online shoppers, average online rose by 15% from 2022 in France. Data from Foxintelligence, which tracks the profiles and purchasing behaviour of e-shoppers, highlights the major trends of this event plus the best-performing categories in Europe and France. Beauty and small electrical appliances were the big winners in 2023.
According to Foxintelligence, a subsidiary of Nielsen IQ, in 2023, the participation of European consumers in Black Friday increased this year, moving from to 41% in 2022 to 43% in 2023. In this report, as last year, mind Retail measured a 10-day period from Friday 17 to Sunday 26 November, 2023. The European data include Germany, U.K., France, Italy, Spain, Netherlands, Belgium, Austria and Ireland.
France: flat participation but spending rises
In 2023, French online shoppers’ participation in
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Article authors
Sophie Baqué
Chief Editor of mind Retail