Bloomingdale’s reveals experiential format

Publication

8 October 2018 à 17h32

Updated on 10 May 2019 à 16h45

Reading time

2 minutes

Publication: 8 October 2018 à 17h32, Updated on 10 May 2019 à 16h45

Reading time: 2 minutes

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Publication

8 October 2018 à 17h32

Updated on 10 May 2019 à 16h45

Reading time

2 minutes

Publication: 8 October 2018 à 17h32, Updated on 10 May 2019 à 16h45

Reading time: 2 minutes

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The 6th September, Bloomindale’s has launched a new experiential store format. Called The Carousel@Bloomingdale’s, it operates like a pop-up that changes the merchandise theme every two months. Furthermore, it is a high-tech format that is highly visual and immersive for customers with events, etc. It features products and themes not necessarily expected from the department store such as in-store technology, food and beverage. According to Bloomingdale’s CEO Tony Spring, each Carousel will have

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