Gone are the days of content creators live-streaming from a bedroom. On November 21, digital agency Outlandish opened a first store in the U.S.A. dedicated to live shopping on TikTok Shop. In Santa Monica (California), the flagship shares space for brands and influencers, combining live streaming (ground floor) and physical sales (on the 2st floor). Designers rent studios by the hour.
To remember : In the U.S., 17% of e-shoppers have already bought from TikTok Shop. William Auguste, C.E.O. and co-founder of Outlandish said: “We’re pushing the boundaries of what shopping can be. This storefront is a model for the future of retail, where technology and tradition combine to create a truly immersive experience.” After this first success in the U.S.A, Outlandish plans to open in Mexico and Spain during 2025.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.