![Featured image of the article [case study] How PepsiCo partnered with Uber Eats for retail media](https://www.mind.eu.com/wp-content/uploads/sites/6/2023/11/Uber-Eats-978x652.jpg)
Since September 2023, Uber Advertising, the international advertising network launched by Uber at the end of 2022, has been offering a retail media service based on the Uber Eats app, using Criteo's technology and commercial muscle. We look back at the first major campaign in France, run by PepsiCo to boost online sales.
In France, Uber‘s applications are used daily by millions of people for transport and home delivery. Uber (Passenger car with driver) and Uber Eats have altogether 9 million quarterly users in France, according to the company, and Uber had 5.9 million unique monthly visitors in March 2023, according to Mediametrie company. It is hardly surprising that Uber decided to launch an advertising network in October 2022 to connect brands to consumers, facilitating a purchase journey. The e-retail...
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Article authors
Raphaële Karayan
Editor-in-Chief Mind Media
Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences