![Featured image of the article [Case study] Merchandising : How Etam went from 15 to 4 days for new collections set up](https://www.mind.eu.com/wp-content/uploads/sites/6/2023/05/etam-mag-978x652.jpg)
With 1,300 points of sale, which account for most of turnover, the Etam Group (Etam, Undiz, Maison 123, Ysé and Livy) adopted the Yoobic application to ensure compliance with in-store merchandising. The challenge is to increase the control of store tasks and thus improve compliance rates.
The context
In 2016, the Etam group (2022 turnover of €847 million, up by 6% vs 2020) partnered with Yoobic to ensure a homogenized customer experience in both French and international stores. Today, the solution has been adopted by the entire store network of the group’s three brands (except Ysé and Livy).
The objectives
Within a sales department, the challenge was to have an almost instantaneous control tool for a Regional Director (RD) over a fleet of stores.
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Article authors
Sophie Baqué
Chief Editor of mind Retail