In France, Castorama launched a chatbot that integrates three LLM models, based on Athena, the technological foundation developed by the Kingfisher Group. While customer data remains outside the scope of the project, this launch raises questions about the future of the ‘Search’ experience.
After pilots in supermarkets at Walmart and Carrefour, this is the first time that a chatbot based on generative AI has launched in the European D.I.Y. sector. On November 14th, Castorama France announced the launch of a 2nd version of ‘Hello Casto’ , a chatbot launched in September 2022, which now incorporates generative AI. The aim is to interact more efficiently with customers asking for advice on D.I.Y. projects. For example, this should help them avoid getting lost in the over 700...
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