[confidential] Alibaba tests Hema Fresh, a Chinese version of Amazon Go

Featured image of the article [confidential] Alibaba tests Hema Fresh, a Chinese version of Amazon Go

An article by Sophie Baqué

Publication

13 June 2017 à 09h52

Updated on 13 November 2024 à 18h34

Reading time

5 minutes

Publication: 13 June 2017 à 09h52, Updated on 13 November 2024 à 18h34

Reading time: 5 minutes

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Mind retail has learned that China's e-commerce giant Alibaba is quietly rolling out "Hema Fresh" supermarket labs. Fully digitalized and serving as e-commerce hubs, they are part of our selection of the most innovative retail retail concepts from Asia and the Middle East.

An article by Sophie Baqué

Publication

13 June 2017 à 09h52

Updated on 13 November 2024 à 18h34

Reading time

5 minutes

Publication: 13 June 2017 à 09h52, Updated on 13 November 2024 à 18h34

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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In 2017, retail “labs” appear to have changed. In new geographies and emerging countries of Asia and the Middle Eastern omnichannel initiatives are booming with a high degree of innovation and boldness. These are driven by a young population of “Millennials” born after 1981, who make up 30% of Chinese and more than 50% of the Gulf. They have very high use of mobile technology and strong demand for seamless and convenient e-commerce purchasing. In China, a Chinese version of Amazon Go is...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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