On July 30, French unicorn Contentsquare, a specialist in online user experience, announced a ninth acquisition with the purchase of Loris AI (amount undisclosed). This California-based start-up specialises in conversational analytics for e-commerce. With conversational AI agents gaining ground in retail, Contentsquare (3,000 large accounts, 1.3 million SMEs) is looking to accelerate growth in this segment.
To remember: By integrating Loris AI, Contentsquare is strengthening a behavioral...