On July 30, French unicorn Contentsquare, a specialist in online user experience, announced a ninth acquisition with the purchase of Loris AI (amount undisclosed). This California-based start-up specialises in conversational analytics for e-commerce. With conversational AI agents gaining ground in retail, Contentsquare (3,000 large accounts, 1.3 million SMEs) is looking to accelerate growth in this segment.
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