As traditional barcode is reaching its limits, QR codes are proliferating on home-electrical, fashion and food products. Didier Veloso, Executive President of GS1 France, and Diana de Bernardy, Sustainability and Circularity Manager, talked to mind Retail about the next steps for the Digital Product Passport and the GS1 augmented QR code.
On September 24, your collaboration platform between retailers and manufacturers GS1 launched a first identification standard for non-new products. Why now?
Diana de Bernardy: Brands and retailers have been identifying new products for over 50 years, relying on traditional barcodes. The standardisation of product data, which was initially a matter of listing and automating exchanges, then shifted towards operational efficiency. Today, two new areas are opening up. The first is consumer engagemen
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Article authors
Sophie Baqué
Chief Editor of mind Retail