Driven by sales up by 27% last year, German beauty pure-player Flaconi, controlled by the Berlusconi family via a stake in ProSiebenSat.1 Group, is set to conquer 7 new countries. Competing with giants such as Sephora and Douglas, the retailer relies notably on the technological optimisation of a retail media network with Pentaleap.
With a turnover of €651 million in 2025 (up by 27%), the German beauty pure-player continues a global expansion. Already active in 12 countries, Flaconi announced on March 30, 2026 an expansion to the United Kingdom, Spain, Portugal, Norway, Hungary, Romania and Ireland. “We are not seeking expansion at any cost, but through a systemic approach,” said CEO Bastian Siebers. “Every new country must become profitable within 6 months. This is a goal that we have achieved without exception so far.” F
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Article authors
Sophie Baqué
Chief Editor of mind Retail