Driven by GMV and retail media, Flaconi doubles sales in three years and accelerates in Europe

Featured image of the article Driven by GMV and retail media, Flaconi doubles sales in three years and accelerates in Europe

An article by Sophie Baqué

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Publication

3 April 2026 à 18h41

Updated on 7 April 2026 à 10h51

Reading time

2 minutes

Publication: 3 April 2026 à 18h41, Updated on 7 April 2026 à 10h51

Reading time: 2 minutes

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Driven by sales up by 27% last year, German beauty pure-player Flaconi, controlled by the Berlusconi family via a stake in ProSiebenSat.1 Group, is set to conquer 7 new countries. Competing with giants such as Sephora and Douglas, the retailer relies notably on the technological optimisation of a retail media network with Pentaleap.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

3 April 2026 à 18h41

Updated on 7 April 2026 à 10h51

Reading time

2 minutes

Publication: 3 April 2026 à 18h41, Updated on 7 April 2026 à 10h51

Reading time: 2 minutes

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With a turnover of €651 million in 2025 (up by 27%), the German beauty pure-player continues a global expansion. Already active in 12 countries, Flaconi announced on March 30, 2026 an expansion to the United Kingdom, Spain, Portugal, Norway, Hungary, Romania and Ireland.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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