Dyson aims to make inroads in India

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20 December 2016 à 16h01

Updated on 10 May 2019 à 18h07

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Publication: 20 December 2016 à 16h01, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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Ajouter mind Retail à vos sources
Publication

20 December 2016 à 16h01

Updated on 10 May 2019 à 18h07

Reading time

2 minutes

Publication: 20 December 2016 à 16h01, Updated on 10 May 2019 à 18h07

Reading time: 2 minutes

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The U.K. home electrical retailer Dyson Group plans to open fully owned stores in India before June 2017, to sell an innovative range of vacuum cleaners, air purifiers, hair and hand dryers, LED lighting products, etc.

Dyson Group has submitted an application to the Department of Industrial Policy and Promotion (DIPP) and is waiting for the official agreement to import and sell products in India.

Its expansion strategy consists in operating flagship stores in India’s major cities, inc

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