E-retail media solidifies brand–retailer relationships

An article by Sophie Baqué

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2 February 2026 à 14h53

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1 minute

Publication: 2 February 2026 à 14h53

Reading time: 1 minute

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An article by Sophie Baqué

Publication

2 February 2026 à 14h53

Reading time

1 minute

Publication: 2 February 2026 à 14h53

Reading time: 1 minute

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According to Publicis Commerce‘s e-retail media barometer for 2025 (surveying around 200 marketing, commerce, and e-commerce decision-makers in France) published on January 7, 2026, nearly 60% of advertisers plan to increase e-retail media budgets in 2026, mostly by between 1% and 10%. Almost two-thirds of advertisers invest in audience extension (offsite), representing at least 20% of the e-retail media mix for nearly half of respondents. Over 90% consider the profitability of e-retail media “

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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