Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

Featured image of the article Eager to rival with Criteo and Epsilon, Amazon Ads launches monetisation service for retailers

An article by Raphaële Karayan

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Publication

10 January 2025 à 16h33

Updated on 24 July 2025 à 10h30

Reading time

2 minutes

Publication: 10 January 2025 à 16h33, Updated on 24 July 2025 à 10h30

Reading time: 2 minutes

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An article by Raphaële Karayan

Add mind Retail to your sources
Publication

10 January 2025 à 16h33

Updated on 24 July 2025 à 10h30

Reading time

2 minutes

Publication: 10 January 2025 à 16h33, Updated on 24 July 2025 à 10h30

Reading time: 2 minutes

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On January 9, at CES, Amazon Ads launched the beta version of a new monetisation service for the e-commerce sites of multi-brand retailers, called Retail Ad Service. With this service, available in the USA, retailers can use Amazon’s tool to sell advertising products (sponsored product, ads) on their sites and apps, based on contextual targeting.

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Article authors
Featured image of the article Raphaële Karayan
Raphaële Karayan Editor-in-Chief Mind Media
Featured image of the article Raphaële Karayan

Rédactrice en chef de mind Media, responsable de la rubrique Marques et agences

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