Fabien Versavau, Rakuten: “With Carrefour, the synergies in terms of retail media are obvious”

Featured image of the article Fabien Versavau, Rakuten: “With Carrefour, the synergies in terms of retail media are obvious”

An article by Sophie Baqué

Publication

22 March 2023 à 21h39

Updated on 3 April 2023 à 15h37

Reading time

3 minutes

Publication: 22 March 2023 à 21h39, Updated on 3 April 2023 à 15h37

Reading time: 3 minutes

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Following the announcement of the imminent opening of a Carrefour digital shop on the Rakuten marketplace, Mind Retail met Fabien Versavau, MD of Rakuten France and Executive Officer Rakuten Group. He explains the ins and outs of this agreement in terms of logistics, cash-back and retail media.

An article by Sophie Baqué

Publication

22 March 2023 à 21h39

Updated on 3 April 2023 à 15h37

Reading time

3 minutes

Publication: 22 March 2023 à 21h39, Updated on 3 April 2023 à 15h37

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Carrefour announced last Tuesday the launch of an online shop on Rakuten, to market non-food ranges. Why?

The opening of this e-shop, in April 2023, will allow Carrefour to sell non-food products, starting with 100 SKUs such as small household appliances, hifi equipment or garden tool for the Spring season. This is expected to increase to about 20,000 products before the Summer, with mostly non-food items. For Carrefour, this collaboration aims to increase online sales, using Rakuten’s site...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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