Faced with trade tensions, Shein and Asics are ramping up Indian production

An article by Morgane Monteiro

Publication

18 June 2025 à 13h26

Updated on 23 July 2025 à 18h29

Reading time

1 minute

Publication: 18 June 2025 à 13h26, Updated on 23 July 2025 à 18h29

Reading time: 1 minute

An article by Morgane Monteiro

Publication

18 June 2025 à 13h26

Updated on 23 July 2025 à 18h29

Reading time

1 minute

Publication: 18 June 2025 à 13h26, Updated on 23 July 2025 à 18h29

Reading time: 1 minute

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In India, Shein and Asics are increasing production capacity to respond to trade tensions and secure supply chains. Shein (2024 revenue: US$38 billion, up 19%), which returned to India in February 2025 thanks to a partnership with Reliance Retail, wants to employ 1,000 suppliers by the end of 2025 (compared with 150 at the end of 2024), representing 14% of a global network, according to Reuters on June 9. While the clothing sold locally is already produced entirely in India, the country is...

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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