Facing the limits of all-robotic hubs, Ocado struggles to pivot towards micro-fulfillment in stores

Featured image of the article Facing the limits of all-robotic hubs, Ocado struggles to pivot towards micro-fulfillment in stores
With a dual role as an online-only grocery player and a tech vendor providing white-label automation services for e-retailers, Ocado is refocusing a solution portfolio amid financial tensions. But can it balance a business model following a slowdown in the US market?
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On August 20, 2026, Ocado said that it signed a new contract with pure-player Nemlig based in Denmark (2025 revenue: US$516 million). The group will equip a new robotic fulfillment center (so called CFC) in Copenhagen with software and robots, which will be operational in 2028. On August 10, 2026, the British group also announced the inauguration of a 40,000 sq.m automated warehouse for Lotte Shopping in South Korea (Busan). Previously, Lotte used Ocado’s software for in-store fulfillment, and

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