Facing TikTok’s crisis in the US, UpScrolled attracts users

Featured image of the article Facing TikTok’s crisis in the US, UpScrolled attracts users

An article by Morgane Monteiro

Publication

10 February 2026 à 10h04

Updated on 16 February 2026 à 17h51

Reading time

1 minute

Publication: 10 February 2026 à 10h04, Updated on 16 February 2026 à 17h51

Reading time: 1 minute

An article by Morgane Monteiro

Publication

10 February 2026 à 10h04

Updated on 16 February 2026 à 17h51

Reading time

1 minute

Publication: 10 February 2026 à 10h04, Updated on 16 February 2026 à 17h51

Reading time: 1 minute

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In the USA, whileTikTok has been navigating turbulence since a restructuring on January 22, 2026, led by a new entity controlled by Oracle and Silver Lake (bugs, service outages and accusations of censorship), an outsider has made a surprising entry. At the end of January 2026, the Australian social network UpScrolled reached the top of the US App Store, claiming first place among free apps, ahead of ChatGPT, Threads and Instagram. Created by Jordanian-Palestinian Issam Hijazi (former IBM, Hita

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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