Having rolled out live shopping on a large scale, the luxury accessories pure-player Monnier Paris is making inroads into metaverse. Here are the key figures and results of a marketing action plan, in terms of the number of views and the engagement rate.
At the opposite end of the spectrum from the muted image of luxury brands, the fashion accessories pure-player Monnier Paris (turnover of €40 million in 2021 with 400,000 active customers) is taking action in the metaverse. From 24 to 27 March, it is taking part in Metaverse Fashion Week, on Decentraland, with a virtual pop-up in the Luxury Fashion District.
In collaboration with a British company called Republiqe, it offers 5 dedicated outfits and 6 pieces (clothing or accessories) from...
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