While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the National Contact Point for the OECD issued 10 recommendations urging the world’s 4th largest fashion retailer by sales to reassess a business model and implement a duty of care.
In Italy, the fashion industry – worth 75 billion euros in 2024, representing 5.1% of the country’s GDP – is under pressure from Shein and other Asian fast-fashion platforms. To counter their rise, the Italian government is reportedly considering new levies, according to Reuters on October 15, 2025. The measure would introduce an “extended producer responsibility” scheme, requiring these platforms to contribute to the costs of collecting, sorting, and recycling their products.
In France,...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.