French start-up Gaudier pivots toward in-store customer data

The origins

Based in Paris and New York, retail tech company Gaudier specialises in managing IoT devices and collecting in-store customer data in the beauty and fragrance sectors. Founded in 2020 by Julia, Arthur and Alexandre Hagiage, the company began by developing motion-activated sampling machines for stores. “Retailers want to offer retailtainment experiences, but traditional POS manufacturers lack the technical skills and maintenance capabilities to deploy these solutions,” explained C.E.O. Arthur Hagiage to mind Retail. As these interactive devices spread across stores, a new demand emerged of enhancing the experience beyond sampling, particularly through digital media tools. Retailers wanted to display audiovisual content, synchronise videos with customer interactions, or integrate sensors. In 2023, Gaudier launched Media Player, a box that remotely manages digital content and adapts displays to any type of screen.

In June 2025, the start-up took another step with Retail Lens, a computer vision camera paired with software that anonymises and analyses customer behaviour in-store. The goal is to give retailers and retailers easy access to in-store audience and product interaction data. Originally used internally since 2022 to manage Gaudier’s sampling devices, this technology will soon be available to retailers. The company will offer an analytics dashboard consolidating customer data captured through connected devices, marking a key shift toward a SaaS business model.

The key figures and financing

Since its creation, Gaudier has not raised any external funding. The family-owned company, which achieved €1.8 million in revenue in 2021, relies on self-financing and organic growth.