H1 review: LLM establish themselves as a new channel, retailers must keep up

In just six months, conversational AI engines such as ChatGPT and Gemini have evolved from mere curiosities into a major customer acquisition channel, now capturing almost 20% of referral traffic to e-commerce sites in the USA and 10% in Brazil and in India. Faced with this lightning-fast disruption – which, according to Euromonitor, is expected to influence 13% of global e-commerce by 2029, primarily through redirection links within conversations – the beginning of the second half of 2026 high