According to Havas Commerce, while only 46% of retailers are using artificial intelligence, 28% plan to make this an investment priority by 2025. After starting with uses in marketing like chatbots, content, recommendations, pricing, CRM and logistics, the study indicates the next frontiers for this technology.
On September 17, at the opening of the 10th edition of Paris Retail Week, Vincent Mayet, C.E.O. of Havas Commerce, presented the annual study on AI-related issues facing retailers. Between July 30 and August 19, the group surveyed 500 retailers in 21 countries. According to the study, only 46% of the retailers surveyed are using AI in their business. Of these, 14% said that AI was an integral part of their strategy, while 28% said that it was only in its infancy within their company.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.