According to Sopra Steria’s study (8,400 people surveyed in February 2026 across 8 European countries), consumers’ willingness to use agentic commerce is not uniform between France, Germany, the UK, Spain, Italy, Belgium, the Netherlands and Norway. Based on the following definition of agentic commerce -i.e. the use of an AI agent to compare products and make purchases potentially up to the final transaction – the study also reveals that some categories offer more opportunities than others.
When asked “Would you be willing to delegate part of the shopping journey to an AI agent”, 45% of Europeans answered “Yes” for electronic and high-tech products, 39% for energy (electricity heating oil gas), 36% for insurance services, 31% for fashion and accessories, 27% for travel and leisure and 22% for financial services (credit loans, etc.).
