The genesis
Created in November 2020, Enhancy (2023 turnover of €50,000, 2024 target of €100,000) specialises in supporting the resale of second-hand items. The founders are Jaafar Bounaim and Alexandre Fristot. They met in 2004 at a preparatory school in Metz, before different paths for 15 years. Jaafar Bounaim graduated from Telecom Brittany engineering school and joined Wavestone as an IT consultant specialising in cybersecurity, AI architecture and deeptech. He helped set up Wavestone’s The Factory laboratory, where he led a project for Sodexo on OCR (Optical Character Recognition, identification and categorisation by photography) for meal trays recognition, with a view to estimating the price at the time of collection.
Alexandre Fristot wears both a logistical and an entrepreneurial hat. After graduating from ENS Mines of Paris School in 2009, he was Logistics Manager for Lacoste‘s main wholesaler accounts in the U.S.A. Studying for a Masters in Innovation in Denmark in 2011, he set up Copper and Wheat, a company that delivers meals by cargo bike. In 2013, the business won the Ecotrophelia Food Innovation Student Prize.
The two men met again in France and realised that their wives shared a common frustration. They suffered from bad experiences on platforms such as Vinted with poor quality photos, incomplete or even misleading descriptions and poorly referenced items,. However, both are convinced of the environmental benefits of second-hand goods.
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.
