Still absent from an array of e-commerce sites, social logins such as “Sign in with Google” are becoming established levers to optimise authentication. What is their impact on abandoned baskets, security and conversion? Jérémy Chatelain (Kiabi), Annaïg Jermelus (La Grande Récré toy retailer), Claire Tardy (RougeGorge), Jérémy Dallois (ReachFive - Purse) and Pierre Chassigneux (B.Connect) answer these questions.
While “more than 70% of e-commerce baskets are abandoned when a customer has to create an account to complete a purchase, during the checkout phase, and around 25% for a forgotten password”, according to Jérémy Dallois, Founder of ReachFive, social login has become a major tool to enhance online conversion. Its principle is to simplify the connection via a Single Sign-On (SSO) authentication method that allows a user to log in to a website or an app using existing credentials from a social netw
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.