How ManoMano capitalises on AI to earn sales conversion points

Featured image of the article How ManoMano capitalises on AI to earn sales conversion points

An article by Sophie Baqué

Publication

13 February 2025 à 15h11

Updated on 24 July 2025 à 11h16

Reading time

4 minutes

Publication: 13 February 2025 à 15h11, Updated on 24 July 2025 à 11h16

Reading time: 4 minutes

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From search results to the catalogue, product recommendations, logistics and advertising, AI infuses all ManoMano teams. Armelle Patault, VP Data of the DIY marketplace, shared results.

An article by Sophie Baqué

Publication

13 February 2025 à 15h11

Updated on 24 July 2025 à 11h16

Reading time

4 minutes

Publication: 13 February 2025 à 15h11, Updated on 24 July 2025 à 11h16

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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During the Paris-based AI Action Summit on February 11, ManoMano took stock of the case studies for AI. In terms of Search e-commerce, the D.I.Y. marketplace (stable GMV of €1 billion in 2024, including 25% from B2B) has been using deep learning technologies for search engine since early 2024. This use is live across 6 European markets. “We have built a deep learning algorithm and use Snowflake for our data processing and feature engineering, which means extracting the characteristics of...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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