Ikea. The end of the mandatory customer path?

Featured image of the article Ikea. The end of the mandatory customer path?
Publication

21 January 2021 à 16h49

Reading time

2 minutes

Publication: 21 January 2021 à 16h49

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

21 January 2021 à 16h49

Reading time

2 minutes

Publication: 21 January 2021 à 16h49

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

Recent results say a lot about smart strategies from Ikea, which managed to limit Covid-19 losses last year (retail turnover of €35.2 billion, down by 4%). At the beginning of January 2021, the world’s leading furniture manufacturer launched a new independent showroom at Jurong Point in Singapore. This was in partnership with Livspace, India’s digital platform for interior design and renovation. Covering 65 sq.m., this planning studio is laid out as a three-room flat with a kitchen, living room

…
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
In a strategic shift towards hardware, Mollie launches payment terminal in France and Italy
Like Adyen and Shopify, the payment services provider Mollie, historically specialised in online payment, aims to integrate itself across the entire payment value chain. According to Adrien...
7 November 2025
Will France and Europe manage to suspend Shein, as they did with Wish?
Accused of selling illegal products, Shein faces a French government crackdown aiming to block the website of the world’s No.4 fashion retailer. This standoff raises questions about the EU’s...
7 November 2025
Bastien Borget (Eden Park): “In 2026, we will launch mobile checkout in-store with Adyen”
At Eden Park, payment has become a strategic lever serving unified commerce. Currently migrating the PoS to Shopify, the French retailer shared with mind Retail their insights on the adoption of...
5 November 2025
Personalisation: Why Wallapop second-hand marketplace chose AlbatrossAI
Spain’s equivalent of Leboncoin, Wallapop, relies on the young start-up AlbatrossAI to personalise in real time how a catalogue is displayed on the app. At the core of this recommendation and...
5 November 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant
In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...
27 October 2025