In the US, traffic from AI search expected to increase by 3,200% during Prime Days

An article by Morgane Monteiro

Publication

11 July 2025 à 11h30

Updated on 25 July 2025 à 11h16

Reading time

2 minutes

Publication: 11 July 2025 à 11h30, Updated on 25 July 2025 à 11h16

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

11 July 2025 à 11h30

Updated on 25 July 2025 à 11h16

Reading time

2 minutes

Publication: 11 July 2025 à 11h30, Updated on 25 July 2025 à 11h16

Reading time: 2 minutes

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According to Adobe, during Amazon’s Prime Days from July 8 to 11, 2025, traffic to US retailer websites from AI search (ChatGPT, Perplexity, Gemini, etc.) is expected to grow by 3,200% compared to last year. According to Vivek Pandya, Director of Digital Insights at Adobe, “even though AI-generated traffic remains modest compared to SEA or email, its growth shows the interest consumers have in AI.”

To remember: In 4 months, ChatGPT traffic grew 167% to reach 800 million weekly active...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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