In the US, traffic from AI search expected to increase by 3,200% during Prime Days

According to Adobe, during Amazon’s Prime Days from July 8 to 11, 2025, traffic to US retailer websites from AI search (ChatGPT, Perplexity, Gemini, etc.) is expected to grow by 3,200% compared to last year. According to Vivek Pandya, Director of Digital Insights at Adobe, “even though AI-generated traffic remains modest compared to SEA or email, its growth shows the interest consumers have in AI.”