Infinity Advertising, the joint advertising agency that has been marketing the retail media offerings of Intermarché and Casino supermarkets since 2021, announced on February 14 a purchase to become a wholly-owned subsidiary of Groupement Les Mousquetaires (owner of Intermarché, Bricorama, Netto, Roady, Bricomarché, Bricocash…). This follows the purchase of shares previously held by RelevanC, the Casino Group’s retail data subsidiary. The services and offerings offered, however, remain...
Infinity Advertising becomes a wholly-owned subsidiary of Mousquetaires
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