After the launch of its e-commerce site in Hong Kong in June 2022, the K-Way brand has announced the opening of a first Asian store in the city-state in October.
Located within the Pacific Place Mall (owned by Swire Group), it will be managed by the Bluebell Group, which oversees the brand’s development in Asia. After Hong Kong, K-Way wants to enter mainland China in the coming months. With an annual turnover of US$2.5 billion, Bluebell Group is the joint venture partner of Owndays J
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