Klarna now available in Lululemon stores

As physical stores establish themselves as a new territory for BNPL, Lululemon (sales Q1 2026: US$2.5 billion, up by 4%) launched Klarna in late July in its German and British stores. The BNPL solution has been available on its website since 2021. Facing competition from pure-players such as AliExpress and Temu, the retailer wants to attract Gen Z despite a high-price positioning and offer the check-out flexibility of online shopping.

To remember: In the UK, since July 15, 2026, BNPL providers h