Lidl’s owner continues cloud services offensive

Magasin Lidl extérieur

An article by Sophie Baqué

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Publication

1 September 2026 à 16h07

Updated on 8 September 2026 à 12h06

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3 minutes

Publication: 1 September 2026 à 16h07, Updated on 8 September 2026 à 12h06

Reading time: 3 minutes

With €2.2 billion in cloud revenue and growth 3 times faster than the rest of the business, Schwarz Group continues a technological shift. Between investments in its own data centres, buyouts in sovereign AI and commercial expansion, Europe’s largest retailer by sales wants to build an alternative to US cloud providers.

An article by Sophie Baqué

Add mind Retail to your sources

Publication

1 September 2026 à 16h07

Updated on 8 September 2026 à 12h06

Reading time

3 minutes

Publication: 1 September 2026 à 16h07, Updated on 8 September 2026 à 12h06

Reading time: 3 minutes

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The German group Schwarz (2025 turnover: €185.6 billion via 14,500 stores, up by 5.8%) continues a shift towards cloud services, a strategy launched as early as 2022. Facing an offensive from Amazon, Google and Microsoft, on August 27, 2026, the Schwarz Digits business unit announced a €5.6 billion investment in north-eastern Germany (Mecklenburg-Western Pomerania) to build a new data centre by 2033.

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Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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