Live shopping: Asos moves closer to social commerce to compete with TikTok Shop

An article by Morgane Monteiro

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Publication

20 October 2025 à 09h32

Updated on 27 October 2025 à 15h58

Reading time

2 minutes

Publication: 20 October 2025 à 09h32, Updated on 27 October 2025 à 15h58

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

20 October 2025 à 09h32

Updated on 27 October 2025 à 15h58

Reading time

2 minutes

Publication: 20 October 2025 à 09h32, Updated on 27 October 2025 à 15h58

Reading time: 2 minutes

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After a successful test in August, the British pure player Asos (2024 turnover: 3.7 billion dollars, down by 16% after down by 11% in 2023) launched Asos Live on October 2, a live shopping feature available on a mobile app.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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