Luxury. Are Chinese now in the age of frugality?

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29 September 2022 à 17h15

Updated on 21 October 2022 à 21h44

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2 minutes

Publication: 29 September 2022 à 17h15, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

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Publication

29 September 2022 à 17h15

Updated on 21 October 2022 à 21h44

Reading time

2 minutes

Publication: 29 September 2022 à 17h15, Updated on 21 October 2022 à 21h44

Reading time: 2 minutes

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In China, the decline in luxury goods sales and the slowdown in G.D.P. (up by only 0.4% in Q2 2022) is giving way to a new market of second-hand luxury. In August 2022, the hashtag #why do young people stop purchasing from luxury brands# was in the spotlight on Weibo, with over 270 million views in 3 days.

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