A subsidiary of the Darty group since 2019, Nature & Découvertes explained to mind Retail the three scale up projects for a marketplace operated by Mirakl. These are omnicanality between 3P and stores, he launch of an experiential offering and finally the launch of retail media from 2024. Margot Pouliquen, the company's Marketplace Manager, and Joseph Ascione, Mirakl's Director of Customer Success, present the strategic priorities and key figures for this business, which is celebrating a 10th anniversary this year.
In June 2024, you launched a marketplace dedicated to experiences. What weight does the marketplace of products represent, and why this choice now?
Margot Pouliquen: Nature & Découvertes is a pioneer in terms of marketplaces in the French retail landscape. Operated from the outset by our partner Mirakl, our product marketplace has been in selling since 2014 and is playing an increasingly important role in our digital business. From 36% of our digital turnover in 2023, it had risen to 42% at the
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