In June 2024, you launched a marketplace dedicated to experiences. What weight does the marketplace of products represent, and why this choice now?
Margot Pouliquen: Nature & Découvertes is a pioneer in terms of marketplaces in the French retail landscape. Operated from the outset by our partner Mirakl, our product marketplace has been in selling since 2014 and is playing an increasingly important role in our digital business. From 36% of our digital turnover in 2023, it had risen to 42% at the end of June 2024. That’s an increase of 6 points in 6 months. Nature & Découvertes has also traditionally offered in-store workshops. After a market research phase conducted by Bearing Point and a strategic review, we launched this experiential marketplace on June 10, 2024. By the start of the new academic year, it aims to offer more than 800 experiences throughout France.
