“Maybe that e-commerce will grow to 25% of the U.S. grocery market in the long term”

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Owned by the Korean giant Emart, Good Food Holdings is a premium grocer, whose main rivals are Wholefoods (Amazon) and Trader Joe’s (Walmart). Neil Stern, CEO since September 2020, explains his vision for the future of online sales and how to efficiently share value with Instacart, its biggest third-party partner.
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Mind Retail: After 34 years of retail consultancy at McMillan Doolittle, you are now CEO of Good Food Holdings. Can you please present the company?

Neil Stern: Good Food Holding is the holding company for locally operated independent food retailers operating 51 stores in the U.S. West Coast. Our supermarkets cover 3,000 sq.m on average – which is smaller than other grocers – and are spread from San Diego to Seattle. We operate five banners – Bristol Farms, Lazy Acres Natural Market, Metropolitan Market, New Seasons Market and New Leaf Community Markets – with different business models: Bristol Farms is very premium with a focus on speciality and fresh products (meat, cheese….), two chains (Lazy Acres, New Leaf Community Markets) are 100% natural and organic…

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