[mind Retail Exclusive] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI?

Featured image of the article [mind Retail Exclusive] After 3 months of a pilot, what are the results of Castorama’s chatbot powered with GenAI?

An article by Sophie Baqué

Publication

14 March 2024 à 20h28

Updated on 14 January 2025 à 19h02

Reading time

3 minutes

Publication: 14 March 2024 à 20h28, Updated on 14 January 2025 à 19h02

Reading time: 3 minutes

As part of the 1to1Monaco event, Romain Roulleau, Marketing, Digital and Customer Director at Castorama, spoke to mind Retail about the results of the Hello Casto chatbot. He also detailed obstacles to adoption by Internet users.

An article by Sophie Baqué

Publication

14 March 2024 à 20h28

Updated on 14 January 2025 à 19h02

Reading time

3 minutes

Publication: 14 March 2024 à 20h28, Updated on 14 January 2025 à 19h02

Reading time: 3 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

Launched in November 2023 for one product category, then for the entire range in February 2024, Castorama‘s AI-powered chatbot recorded a usage rate that has been described as “good but not colossal“. The tool records 5,000 to 10,000 conversations per month. As a comparison, the traffic on the Castorama.fr website varies between 10 and 15 million visitors per month. “However, this is not a quality issue. We receive very positive customer feedback, thanks to a feedback button used at the...

Do you have information to share with us?

Article authors

Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

Tags

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

See more

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

See more

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

Faced with debt and declining sales, Fossil files for bankruptcy

Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...

29 October 2025

EU: Omnibus bill stalled in Parliament

On October 22, MEPs rejected by a narrow majority the negotiating mandate that would have allowed trilogue negotiations to begin on the omnibus directive watering down the CSRD and duty of care...

27 October 2025

Verizon, Starbucks, DoorDash and Grubhub impacted by AWS outage

On October 20, 2025, the Amazon Web Services cloud (Amazon Q2 2025 revenue: 168 billion dollars, up by 13.3%) was down for several hours before returning to normal. Numerous websites and...

27 October 2025

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees

As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...

29 October 2025

2

[mind Exclusive] After signing Fusalp and Ysé, Webyn relies on Gemini to boost the performance of e-commerce A/B testing

Awarded on October 13, 2025, in the category of the Customer Relationship Awards, the start-up specialising in e-commerce A/B testing continues to grow. For mind Retail, C.E.O. and Co-Founder...

23 October 2025

3

Cyberattack: Muji, Loft and Sogo & Seibu e-commerce sites down in Japan

Since October 19, Japanese logistics company Askul (2024 revenue: 3.3 billion dollars, up by 2% year-on-year) has been the victim of a cyberattack, preventing it from managing e-commerce orders...

27 October 2025

4

TikTok Shop and Temu strengthen logistics networks by signing with Royal Mail and La Poste

To accelerate European markets, TikTok Shop and Temu signed agreements with the leading postal operators in France and the United Kingdom. Here is a look at these strategic partnerships.

20 October 2025

5

Scope 3 carbon footprint: How Auchan is moving toward eco-selection of suppliers

Auchan Retail is taking another step forward in the decarbonisation of Scope 3 emissions. Since August, the retailer has begun including smaller suppliers in the measurement of CO2 emissions...

13 October 2025

6

Cosmetics: How start-up Aiso multiplied by 5 the visibility of U.S. brand Particle on ChatGPT

Since March 2025, Israeli start-up Aiso has been working with the U.S. online brand Particle, a specialist in men’s cosmetics, to strengthen visibility on ChatGPT. In 6 months, impressions have...

13 October 2025