[mind Retail Exclusive] After a quiet fundraising round, Newtone connects generative AI to Shopify, Salsify, and Inriver

Featured image of the article [mind Retail Exclusive] After a quiet fundraising round, Newtone connects generative AI to Shopify, Salsify, and Inriver

An article by Sophie Baqué

Publication

24 June 2025 à 17h19

Updated on 23 July 2025 à 18h15

Reading time

3 minutes

Publication: 24 June 2025 à 17h19, Updated on 23 July 2025 à 18h15

Reading time: 3 minutes

Since launch in March 2024, Newtone has been aiming to industrialise content production for the e-commerce sector with generative AI LLM. According to our information, the retail tech company secured funding from Alpha Star and BPI in an initial round of fundraising and is entering a new phase of development with integrations with major e-commerce players. Founder and C.E.O. Henri de Bouteiller explains his positioning to mind Retail.

An article by Sophie Baqué

Publication

24 June 2025 à 17h19

Updated on 23 July 2025 à 18h15

Reading time

3 minutes

Publication: 24 June 2025 à 17h19, Updated on 23 July 2025 à 18h15

Reading time: 3 minutes

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Specialising in the automation of content creation via AI on multilingual e-commerce sites, the start-up Newtone (20 clients, 7 employees in 7 countries, ARR not disclosed) has just won new customers, mind Retail learned. “We have signed two new accounts, namely Tartine et Chocolat and Maison Kitsuné. We are also in POC at Kiabi and discussions are underway in the luxury and automotive parts sectors”, Henri de Bouteiller, Co-Founder and C.E.O. revealed to mind Retail. This brings the total...

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Featured image of the article Sophie Baqué

Sophie Baqué

Featured image of the article Sophie Baqué

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