[mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website

Featured image of the article [mind Retail Exclusive] Blissim transfers thousands of customer reviews to the Sephora website

An article by Morgane Monteiro

Publication

28 August 2024 à 13h53

Updated on 14 January 2025 à 18h47

Reading time

1 minute

Publication: 28 August 2024 à 13h53, Updated on 14 January 2025 à 18h47

Reading time: 1 minute

An article by Morgane Monteiro

Publication

28 August 2024 à 13h53

Updated on 14 January 2025 à 18h47

Reading time

1 minute

Publication: 28 August 2024 à 13h53, Updated on 14 January 2025 à 18h47

Reading time: 1 minute

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Since June 1, 2024, subscription beauty box specialist Blissim (1.2 million customers in France, 2023 turnover of around €50 million) has been capitalising on customer reviews. Previously visible only on its own website (76,000 visits per month), they are now available on the websites of 220 partners including Rituals or Clarins and retailers such as Sephora and Nocibé. To achieve this, Blissim plugged into Bazaarvoice, which specialises in UGC and customer reviews. On the Sephora.fr website, t

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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