[mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations

Featured image of the article [mind Retail Exclusive] But adopts Klark’s AI to optimise customer relations

An article by Sophie Baqué

Publication

18 March 2025 à 09h45

Updated on 24 July 2025 à 08h23

Reading time

3 minutes

Publication: 18 March 2025 à 09h45, Updated on 24 July 2025 à 08h23

Reading time: 3 minutes

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Home equipment retailer But has adopted the Klark platform to streamline the customer relations processes, mind Retail learned at 1-to-1 conference in Monaco. After a POC phase, the retailer moved to a full roll-out. Here are the first results.

An article by Sophie Baqué

Publication

18 March 2025 à 09h45

Updated on 24 July 2025 à 08h23

Reading time

3 minutes

Publication: 18 March 2025 à 09h45, Updated on 24 July 2025 à 08h23

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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According to our sources, the But furnishing company (€2.09 billion in turnover in 2023, or €3.5 billion for the But-Conforama group), whose online share is confidential, has been relying on Klark‘s platform since November 2024. Klark prepares semi-automated messages, based on a question and context, for customer service agents. The POC has been validated and the roll-out has been scaled up. “After a few weeks, 40% of the messages prepared by Klark are spot on and are used by our customer...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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